{"id":689,"date":"2020-12-08T13:12:00","date_gmt":"2020-12-08T18:12:00","guid":{"rendered":"https:\/\/waltercounsel.com\/?p=689"},"modified":"2026-03-29T15:19:37","modified_gmt":"2026-03-29T19:19:37","slug":"the-umpire-strikes-back","status":"publish","type":"post","link":"https:\/\/waltercounsel.com\/?p=689","title":{"rendered":"The Umpire Strikes Back"},"content":{"rendered":"\n

In an October 2020 decision<\/a>, the U.S. Trademark Trial and Appeal Board refused to allow an applicant’s registration of the trademark “Millennial Falcon,” finding that Lucasfilm Entertainment Company had established the likelihood of confusion between “Millennial Falcon” and Lucasfilm’s “Millennum Falcon.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Of crucial importance:<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
    \n
  • “Applicant believes that his mark \u201cappropriately conjures up the phrase \u201cMillennium Falcon\u201d in order to \u201ccarry out\u201d his parody. However, we find no parody in the mark itself. From this cumulative evidence, particularly, Applicant\u2019s acknowledgement that he applied for the mark MILLENNIAL FALCON knowing it would call to mind Opposer\u2019s [Lucas Film] MILLENNIUM FALCON, the popular and well-known element of the first STAR WARS film and franchise; and that Applicant\u2019s use since adoption of the mark continues to make reference to Opposer\u2019s STAR WARS universe, we find that Applicant\u2019s adopted the mark MILLENNIAL FALCON with the intention to trade off of Opposer\u2019s MILLENNIUM FALCON mark.”<\/li>\n<\/ul>\n\n\n\n

    As Jar Jar Binks would say, \u201cHow wude!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

    In an October 2020 decision, the U.S. Trademark Trial and Appeal Board refused to allow an applicant’s registration of the trademark “Millennial Falcon,” finding that Lucasfilm Entertainment Company had established the likelihood of confusion between “Millennial Falcon” and Lucasfilm’s “Millennum Falcon.” Of crucial importance: As Jar Jar Binks would say, \u201cHow wude!\u201d<\/p>\n","protected":false},"author":1,"featured_media":4594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,238,43,191],"tags":[20],"class_list":["post-689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","category-media","category-pop-culture","category-science-fiction","tag-trademark"],"_links":{"self":[{"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/posts\/689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=689"}],"version-history":[{"count":4,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/posts\/689\/revisions"}],"predecessor-version":[{"id":4596,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/posts\/689\/revisions\/4596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=\/wp\/v2\/media\/4594"}],"wp:attachment":[{"href":"https:\/\/waltercounsel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/waltercounsel.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}